Keep your Advertising…I Mean…Snow Day Photos!
As some of you may know, Southern California was recently dusted with a bit of snow! As some of you may also know, this is a blog devoted to property management and rental homes in Santa Clarita. So why do I care about a minor snow? Read on my friends!
When it comes to advertising a home, it can help to make people REALLY REALLY want it. Here in Santa Clarita, snow is an extremely rare occurrence. We don’t get to have snowball fights, make snow angels, or watch the flakes blow by the window very often. As a result, when we do get snow it is a fun time to remember!
When we head out to take photos of a listing, we try to capture the home in the best possible way. If it is a sweltering California summer and the home has a pool and spa in the back yard, guess what gets a LOT of attention in our ads? If it is fall and the home has great trees with leaves changing colors, those trees get some serious photographic “real estate”. I am sure that you can see where I am going with this, but if your home comes up for rent in the winter and you can supply us with a charming photo of the home covered in a blanket of snow with Christmas lights shining out across the frozen landscape and smoke drifting lazily from the chimney (flowery descriptions can be nice too), then guess what? I want them! Obviously you wouldn’t want to include photos of you digging your car out of 6 feet of snow… but if you can create an emotional bond between your home and prospective tenants, then it will be much easier sledding, so to speak, to convert them into actual tenants.
If you can learn to play on the heartstrings of your customers, you will be much better off. So get out there with your camera and risk frostbite to your extremities Maestro!
